GSA at Work

As we defined in the Geospatial Analysis (GSA) Basics section, GSA is the process of studying entities by examining, assessing, evaluating, and modeling spatial data features.

Businesses can use geospatial analysis to:

• Identify new business opportunities

• Assess market potential

• Optimize market presence

• Examine factors that are specific to a geographic region

• Enhance new data-driven offerings

• Optimize store locations and product offerings

• Optimize delivery routes and reduce transportation costs

• Identify what stores should be consolidated to decrease sales cannibalization risks

Businesses can use geospatial analysis to optimize trade areas:

• Model and evaluate site strategies through visualization of demographics, competition, traffic and migration patterns, and more

• Ensure equitable opportunity for virtual and in-person sales

• Understand where potential acquisition chains' customers live in relation to existing or potential business sites

• Identify what stores should be consolidated to decrease sales cannibalization risks

Here are some examples of geospatial analyses from different Industries:

McKinsey & Company - Supercharging retail sales through geospatial analytics

Carto - How Location Intelligence improves trade area coverage during retail mergers and acquisition

ESRI UK & Ireland - Increasing Retail Sales by 150 Percent with GIS Data and Analysis

Kontur - Using Geospatial Data to Find the Best Business Spot